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Magpie Insights

We share insights, strategies, and trends shaping the digital commerce landscape across Southeast Asia, helping businesses and professionals stay ahead in an ever-evolving marketplace.

Why Market Share Tracking is Non-Negotiable in E-Commerce

Published by WA on September 11, 2025

In today’s fast-moving e-commerce landscape, understanding your position relative to competitors is no longer optional—it’s essential. Market share tracking</... Read More

Counterfeit Hotspots: What Every Brand Should Monitor in Marketplaces

Published by WA on September 08, 2025

Introduction to Counterfeit MonitoringIn today’s fast-moving e-commerce landscape, counterfeit goods pose one of the biggest threats to brand integrity and consumer trust... Read More

Assortment Gaps: Identify What Competitors Sell

Published by WA on September 04, 2025

Assortment Gaps: Identifying What Competitors Sell That You Don'tUnderstanding Assortment GapsAssortment gaps refer to the discrepancies between what your e-commerce store offers and what... Read More

Protect Your Margins on Shopee

Published by WA on September 01, 2025

In the rapidly evolving digital marketplace of Southeast Asia, staying competitive on platforms like Shopee, Tokopedia, and Lazada demands constant vigilance. One key strategy for e-commerce brand managers is price watch, a critical tool to help maintain your pricing st... Read More

Sunscreen Products Report : Unveiling the luminous growth of Sunscreen trends

Published by WA on July 02, 2024

With the resurgence of mobility, sunscreen has become the fastest-growing skincare product since COVID-19. Currently, 87.3% of female consumers use sunscreen daily. This increased usage has led to a surge in buyers, resulting in an increase of 2.8 million buyers compared to 2022.... Read More

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