Magpie Insights

The metric you're using to track market share may be pointing you to the wrong competitor, the wrong pack size, and the wrong platform.The Measurement Problem Nobody Talks About... Read More

For a long time, the playbook for Southeast Asian e-commerce was painfully simple: offer the lowest price, run the most aggressive flash sale, and win on sheer volume. If you could undercut the competition by a few thousand Rupiah, you owned the market.... Read More

The fourth quarter is the undisputed Super Bowl of Southeast Asian e-commerce. Brands pour massive budgets into 11.11 and 12.12 mega-campaigns, buying up platform banners, funding TikTok livestreams, and driving immense traffic to their Official Stores. The expectation is si... Read More

Indonesia remains the undisputed engine of Southeast Asia's digital economy. As of 2026, the market has transitioned from an era of subsidized customer acquisition to one focused on profitability, ecosystem integration, and advanced technologies like AI and video commerce. F... Read More

The Southeast Asian (SEA) electronics market is currently undergoing a fundamental structural transformation. For years, the region’s growth story was one of pure volume—more smartphones, more laptops, and more entry-level appliances in the hands of a rapidly dig... Read More