Collect
Observe marketplace activity continuously across supported markets and platforms.
Southeast Asia ecommerce market intelligence
Know which brands, products and channels are winning your category.
Magpie gives commercial teams a defensible view of category growth, market share and competitor movement across Southeast Asia's leading ecommerce marketplaces.
Continuous history since 2020
SKU-level evidence
Five leading marketplaces
Real category evidence
Indonesia · May 2026
Indonesia's tracked online condiments market reached US$5.1 million and grew 35%.
The headline matters. The brand-level movement underneath it is where the commercial decision starts.
Tracked category GMVMay 2026 · Indonesia
$5.1M
Category growthMonth-on-month movement
+35%
Challenger contributionEatsambel, Cap Sawi and Dapoer Kuno
+$1.39M
See the proof
Read the dated analysis and methodology →
What Magpie reveals
Move from the headline number to the reason behind it.
Start with the commercial question. Magpie connects category, competitor, product, seller and price evidence so your team can decide where a response is actually needed.
01
Market share & category growth
See whether your brand is growing with the market, taking share, or losing ground—and which marketplace, seller or SKU caused the movement.
02Competitor intelligence
Identify who is gaining momentum and connect the change to pricing, promotion, assortment, availability and seller activity.
03Pricing, promotion & assortment
Find margin pressure, discount patterns, pack-size gaps and portfolio opportunities without relying on sporadic manual checks.
Latest market intelligence
The evidence is the product.
Our research turns continuously tracked marketplace activity into public, dated findings. These are the latest examples of the market questions Magpie can answer.
Indonesia's online condiments market grew 35%—and sambal challengers are gaining.
The market reached US$5.1 million in May 2026. Magpie data shows Eatsambel, Cap Sawi and Dapoer Kuno gaining beneath Bango's lead.
Read the market analysis →
TikTok Shop Indonesia: rapid share growth shows its first clear cooldown.
Read the analysis →
In Indonesian beauty, Shopee's lead over TikTok Shop doubled.
Read the analysis →Trusted across Southeast Asia
“Magpie gives us the most granular view of what's actually happening on Shopee—pricing, share movement and competitor stock. It's the data layer our commercial strategy runs on.”
“Before Magpie, tracking competitor pricing across Shopee and Lazada was entirely manual. Now we have continuous visibility—weekly, by SKU—and it has changed how we set price strategy in Indonesia.”
Data you can question and defend
The answer is only as useful as the evidence beneath it.
Magpie turns continuously observed marketplace activity into a comparable historical market view through a maintained data pipeline and taxonomy.
Normalize
Clean formats, currencies, attributes and marketplace-specific structures.
Match
Connect brands, sellers, products, SKUs and categories into consistent entities.
Validate
Apply quality checks and treat marketplace variation transparently.
Preserve
Maintain history so teams can compare movement rather than isolated snapshots.
Start with a concrete market view
Tell us the category you need to understand.
Where our maintained coverage fits, we will prepare a concise sample with market direction, leading brands, platform mix and one competitive movement. After requesting it, you can immediately choose a time to discuss the market with us.
1We review your question and confirm where Magpie can help.
2You can book a focused market fit call immediately.
3We prepare a relevant example using your stated category where feasible.