Magpie IQ

The ecommerce intelligence layer
behind Southeast Asia's best-informed ecommerce decisions.

Six years of SKU-level market share, pricing, and competitor data across Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli — in every major SEA market since 2020.

6 years Of continuous ecommerce scraping
78B Data points processed since 2020
30+ Brand clients across FMCG, beauty, electronics

Five products. One data foundation.

Market intelligence, seller analytics, brand protection, and raw data access — built on the same six-year ecommerce pipeline.

Universe

The market-data browser inside Farsight — free for 3 days.

Magpie's self-serve market-data browser, built inside the Farsight platform: SKU, brand, merchant, price and seller analytics across Shopee, Tokopedia, TikTok Shop and Lazada. Start a free trial — no credit card — and explore six years of data on us.

Farsight

Ask your market. Get an answer, not a report.

Natural-language questions answered from six years of SEA ecommerce data — with evidence, caveats, and a recommended action. The AI interface that answers why, not just what happened.

Kabana

Your stores. All platforms. One dashboard.

Unified seller analytics for Shopee, Lazada, and TikTok Shop. AI-powered product analysis, traffic funnel data, and ad attribution — for ecommerce operators who want to run their stores on data, not instinct.

Data API

The cleanest SEA ecommerce data feed, by API.

Farsight answers your questions; Universe lets you browse. When your team wants the raw data underneath — SKU, price, sold, reviews, seller, category, already cleaned and deduplicated — this is the feed. REST, refreshed monthly.

Owl

Find every fake before a customer does.

AI-powered counterfeit detection across Shopee, Lazada, and TikTok Shop. Price signals, description heuristics, review sentiment, and merchant profiling — risk-scored and takedown-ready. Live in 4 weeks.

Part of the Revenue Scaler group alongside  DataWeBot — scalable web data on demand.

The intelligence that moves commercial teams

Magpie gives us the most granular view of what's actually happening on Shopee — pricing, share movement, competitor stock. It's the data layer our commercial strategy runs on.

Haniva Rhamdani Fitri E-commerce Data Analyst · Mead Johnson

Before Magpie, tracking competitor pricing across Shopee and Lazada was entirely manual. Now we have continuous visibility — weekly, by SKU — and it's changed how we set price strategy in Indonesia.

Dika Sona Market Intelligence Specialist · Signify

Read more client stories

Six years of cleaned, labelled,
taxonomised market data.

Shopee's anti-scraping infrastructure is among the most aggressive in global ecommerce. We've been running a reliable, high-volume pipeline through it since 2020. That's the moat.

How we built the pipeline