Answers for commercial teams
Use Farsight or guided Magpie analysis to investigate what changed, why it changed and where to look next.
Southeast Asia ecommerce market intelligence
See what is changing in your ecommerce market—and what is driving it.
Measure category growth, market share, competitor sales, pricing, promotions, assortment and seller activity across Southeast Asia's leading marketplaces, down to SKU level.
Continuous history since 2020
SKU-level evidence
Five leading marketplaces
Growth opportunity detected
Illustrative category brief
Your portfolio is absent from three of the five fastest-growing product segments.
New demand is concentrating around formats, price points and channels your current range does not fully cover.
Premium bundlesHigh growth · low portfolio coverage
+42%
Entry-price packsNew buyers · accelerating demand
+31%
Social-first variantsChallenger-led · low brand presence
+27%
Question for your next planning cycle
Which pack, price point or marketplace should your team enter first?
The visibility gap
Your reports show what happened to your business. They rarely explain what happened around it.
What you know internally
- Your sales and revenue
- Your campaign and promotion results
- Your inventory and distribution
- Your platform-account performance
What Magpie adds
- Total category and brand movement
- Competitor sales, pricing and promotions
- Seller, product and SKU contribution
- The external drivers behind the result
What Magpie reveals
Move from the headline number to the reason behind it.
Start with the commercial question. Magpie connects category, competitor, product, seller and price evidence so your team can decide where a response is actually needed.
01
Market share & category growth
See whether your brand is growing with the market, taking share, or losing ground—and which marketplace, seller or SKU caused the movement.
02Competitor intelligence
Identify who is gaining momentum and connect the change to pricing, promotion, assortment, availability and seller activity.
03Pricing, promotion & assortment
Find margin pressure, discount patterns, pack-size gaps and portfolio opportunities without relying on sporadic manual checks.
04Marketplace data for your workflow
Bring normalized product, seller, price, review and sales-signal data into your own models, dashboards and research.
From signal to decision
A market movement is only useful when you can explain it.
The example below shows the reasoning pattern. Public examples are illustrative unless linked to a dated Magpie market report.
1
Situation
Your brand loses category share even though internal sales remain broadly stable.
2
Evidence
The category grew faster, led by one competitor, a small group of sellers and two newly discounted SKUs.
3
Interpretation
The issue is not portfolio-wide demand. Growth shifted toward a specific price point where availability and promotion improved.
4
Decision
Evaluate a focused seller, stock and promotion response instead of discounting the entire range.
Illustrative contribution analysis
Three drivers explained 82% of the competitor's monthly growth.
Why it matters — the response becomes specific enough to test, assign and measure.
Latest market intelligence
The evidence is the product.
Our research turns continuously tracked marketplace activity into public, dated findings. These are the latest examples of the market questions Magpie can answer.
Indonesia's online condiments market grew 35%—and sambal challengers are gaining.
The market reached US$5.1 million in May 2026. Magpie data shows Eatsambel, Cap Sawi and Dapoer Kuno gaining beneath Bango's lead.
Read the market analysis →
TikTok Shop Indonesia: rapid share growth shows its first clear cooldown.
Read the analysis →
In Indonesian beauty, Shopee's lead over TikTok Shop doubled.
Read the analysis →One intelligence layer, three ways to use it
Fit the evidence to the way your team works.
You do not need to choose a Magpie product before we understand the market question. We determine the most useful delivery method with you.
Evidence for analysts
Use Universe, recurring outputs and structured exports to move from a market view to brands, sellers, products and SKUs.
Data for your own systems
Use the Data API to power internal models, dashboards, consulting work and data products with normalized marketplace observations.
Trusted across Southeast Asia
“Magpie gives us the most granular view of what's actually happening on Shopee—pricing, share movement and competitor stock. It's the data layer our commercial strategy runs on.”
“Before Magpie, tracking competitor pricing across Shopee and Lazada was entirely manual. Now we have continuous visibility—weekly, by SKU—and it has changed how we set price strategy in Indonesia.”
Data you can question and defend
The answer is only as useful as the evidence beneath it.
Magpie turns continuously observed marketplace activity into a comparable historical market view through a maintained data pipeline and taxonomy.
Collect
Observe marketplace activity continuously across supported markets and platforms.
Normalize
Clean formats, currencies, attributes and marketplace-specific structures.
Match
Connect brands, sellers, products, SKUs and categories into consistent entities.
Validate
Apply quality checks and treat marketplace variation transparently.
Preserve
Maintain history so teams can compare movement rather than isolated snapshots.
Start with your question
What would you like to understand about your market?
Tell us the category, marketplace or competitor question you are working on. We will reply within one business day and make the first conversation relevant to your situation.
1We review your question and confirm where Magpie can help.
2We prepare a relevant example or discussion using your stated market where feasible.
3A short consultation establishes scope, data fit and the best delivery method.