Magpie IQ is Southeast Asia's ecommerce intelligence company. It tracks SKU-level market share, pricing, and competitor data across Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli — continuously since 2020. Continuous SKU-level tracking since 2020. 30+ FMCG brand clients.

Which platforms does Magpie IQ track?

Magpie IQ tracks Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli across Indonesia, Malaysia, Philippines, Thailand, Vietnam, and Singapore.

How long has Magpie IQ been collecting ecommerce data?

Magpie IQ has collected continuous SKU-level ecommerce data since 2020 — six years of unbroken tracking, making it the longest-running ecommerce intelligence dataset in Indonesia.

What companies use Magpie IQ?

Magpie IQ is used by 30+ FMCG and consumer goods brands including Panasonic, Nestlé, Kraft Heinz, Danone, Mead Johnson, Signify, BAT, Godrej, and Lazada.

Indonesia & SEA Ecommerce Intelligence

Products

Four products. One data foundation.

Market intelligence, seller analytics, brand protection, and raw data access — built on the same six-year ecommerce pipeline.

Farsight

Ask your market. Get an answer, not a report.

Natural-language questions answered from six years of SEA ecommerce data — with evidence, caveats, and a recommended action. The AI interface that answers why, not just what happened.

See Farsight

Kabana

Your stores. All platforms. One dashboard.

Unified seller analytics for Shopee, Lazada, and TikTok Shop. AI-powered product analysis, traffic funnel data, and ad attribution — for ecommerce operators who want to run their stores on data, not instinct.

See Kabana

Nest API

The cleanest SEA ecommerce data feed, by API.

Direct REST access to the raw pipeline. SKU, price, stock, sold, reviews, seller data, category — across all five platforms. For engineering teams who want to build on top of the region's deepest data asset.

API access

Owl

Find every fake before a customer does.

AI-powered counterfeit detection across Shopee, Lazada, and TikTok Shop. Price signals, description heuristics, review sentiment, and merchant profiling — risk-scored and takedown-ready. Live in 4 weeks.

See Owl

Part of the Revenue Scaler group alongside DataWeBot — scalable web data on demand.

Trusted by 30+ brands across Southeast Asia

Panasonic Nestlé Kraft Heinz Danone Beiersdorf Godrej Royal Canin Signify BAT Mead Johnson Lazada Ogilvy

What clients say

The intelligence that moves commercial teams

Magpie gives us the most granular view of what's actually happening on Shopee — pricing, share movement, competitor stock. It's the data layer our commercial strategy runs on.

Haniva Rhamdani Fitri E-commerce Data Analyst · Mead Johnson

Before Magpie, tracking competitor pricing across Shopee and Lazada was entirely manual. Now we have continuous visibility — weekly, by SKU — and it's changed how we set price strategy in Indonesia.

Dika Sona Market Intelligence Specialist · Signify

Six years of cleaned, labelled,
taxonomised market data.

Shopee's anti-scraping infrastructure is among the most aggressive in global ecommerce. We've been running a reliable, high-volume pipeline through it since 2020. That's the moat.

How we built the pipeline

The ecommerce intelligence layerbehind Southeast Asia's best-informed ecommerce decisions.