About Magpie IQ
Southeast Asia's ecommerce data is fragmented across five platforms, six countries, and dozens of category structures. Magpie IQ exists to make it navigable — with accuracy, depth, and six years of unbroken history.
What is Magpie IQ?
Magpie IQ is Southeast Asia's ecommerce intelligence company. We track SKU-level data across Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli — continuously, since 2020.
Our clients are the commercial, digital, and marketing teams at 30+ brands — FMCG, beauty, electronics, consumer goods — who use our data to track market share, monitor competitor pricing, and make ecommerce decisions with actual evidence.
Unlike survey-based market research or aggregated panel data, Magpie IQ collects from the source: individual product listings, transaction signals, review volumes, and pricing changes across every major marketplace in Indonesia and Southeast Asia.
Not a survey. Not a panel.
Transaction-level signals from the marketplaces themselves — refreshed monthly.
Six years of unbroken history
The longest continuous ecommerce dataset in Indonesia — tracking from 2020 to now.
Five platforms, six countries
Indonesia (primary), Malaysia, Philippines, Thailand, Vietnam, Singapore.
AI-powered access via Farsight
Ask questions in plain language. Get answers with data, caveats, and recommended action.
Origin
For four years we delivered intelligence through Looker Studio dashboards. Brand teams got pricing visibility, market share tracking, assortment analysis. It worked. It still works.
But dashboards answer "what happened" — not "why" and not "what should we do." Farsight is the answer to that gap.
Owl applies the same scraping infrastructure to brand protection. Nest API gives engineering teams direct access. Same data engine. Different interfaces for different jobs.
Landed three major MNC clients in the first month, two of which are still clients today.
Cross-platform marketplace intelligence became part of the core client offer.
Coverage grew across Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam.
Magpie IQ became part of a wider growth group while continuing to serve brand teams directly.
The data pipeline expanded to social commerce, with Kabana offered alongside Magpie IQ's market intelligence services.
The deepest ecommerce intelligence dataset in Southeast Asia.
Trusted by
The group
The same team builds and operates all three group companies — sharing infrastructure, data, and engineering.
SKU-level ecommerce data across Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli. Market share, pricing, brand protection, and AI-powered answers via Farsight.
Unified seller analytics for ecommerce operators. Connects Shopee, Lazada, and TikTok Shop seller centers into one dashboard — AI analysis, traffic funnels, ad attribution.
Scalable web data on demand. For data engineering teams and research firms that need reliable, high-volume structured data extracted from the web at scale.
Get in touch
Sales & demos
sales@magpieiq.comMagpie Intelligence Pte Ltd · Incorporated in Singapore · Operated from Indonesia