Data API · Universe access

The cleanest SEA
ecommerce data
feed, by API.

REST access to the Magpie universe — SKU-level data across Shopee, Lazada, TikTok Shop, and Tokopedia that we already scraped, cleaned, and deduplicated. Farsight answers your questions; Universe lets you browse. When your team wants the raw data underneath, this is the feed.

Get an API key API documentation →
78bn
Data points since 2020
10M
SKUs tracked
5
Platforms · 6 countries
6 yrs
Historical depth
REST
JSON · CSV · Bearer auth

The data behind it

78 billion data points. Six years. Five platforms.

The Data API serves the longest-running continuous ecommerce intelligence dataset in Southeast Asia — built on infrastructure that has been collecting, cleaning, and taxonomizing marketplace data since 2020. Every row is deduplicated, brand-matched, and mapped to a stable Magpie taxonomy that doesn't change when platforms rename their categories. The universe refreshes monthly: you query GMV, market share, brands, merchants, and SKUs the moment you need them — no scrape to run, no waiting.

Read the full data methodology →

Use cases

Built on top of six years of pipeline.

The same data that powers Magpie IQ's own products — Farsight, Universe, Owl, and client Looker dashboards — is available to your engineering team via API.

Feed your data warehouse

Pull monthly SKU snapshots directly into BigQuery, Snowflake, or Redshift. Join SEA marketplace data with your internal sell-in, inventory, or campaign data.

BigQuery Snowflake dbt
Power custom dashboards

Build Looker Studio, Tableau, or custom React dashboards on top of reliable, cleaned, normalised marketplace data — without scraping anything yourself.

Looker Studio Tableau Power BI
Train AI and ML models

Six years of longitudinal SKU, pricing, and sales data for demand forecasting, price optimisation, and market share prediction models across SEA markets.

Price models Demand forecast Share prediction

Capabilities

Discover free. Estimate free. Pay for rows.

Browse the catalog to see what's covered, dry-run any export with estimate=true to know exactly what it returns before you commit, then pull metrics. Full reference at data.magpieiq.com/docs.

Endpoint Tier What it returns
/v1/categories · /v1/brands · /v1/platforms catalog The Magpie taxonomy: every category, brand, and platform in the universe. Use these to discover what to query.
/v1/coverage catalog Data coverage per entity — first seen, last seen, active months — so you know the depth before you pull.
/v1/exports · estimate=true free Dry-run any export: exact row counts for your filters, charges nothing. Know what you get before you commit.
/v1/brands/metrics · /v1/categories/metrics metrics GMV, units sold, average price, SKU counts, and market share by brand or category, monthly, per platform and country.
/v1/merchants/metrics · /v1/sellers metrics Merchant-level GMV trends and seller directories — official stores vs. resellers, by city and platform.
/v1/skus/metrics metrics SKU-level detail: name, brand, price, discount, rating, review count, GMV — one row per SKU per platform per month.
Every endpoint JSON or CSV output · cursor pagination · Bearer key auth · Swagger reference at api.magpieiq.com/data/docs

Platform coverage

What we track, where, and how far back

Platform Countries Key fields Since Refresh
Shopee ID, MY, PH, TH, VN, SG SKU · price · stock · sold · reviews · seller · category · rank · promotions 2020 ID
2022 SEA		 Monthly
Lazada ID, MY, PH, TH, VN, SG SKU · price · stock · sold · reviews · seller · category 2021 ID
2022 SEA		 Monthly
TikTok Shop ID, TH, VN, PH SKU · price · sold · reviews · seller · category 2023 Monthly
Tokopedia ID SKU · price · stock · sold · reviews · seller · category 2020 Monthly
Blibli ID SKU · price · stock · sold · category 2020 Monthly

Access

How to get access

Sign up, create a key, query. Pricing is usage-based — you pay for the rows you pull, and dry-run estimates are always free. Contact us for volume pricing and custom data scopes.

01

Sign up

Create an account at data.magpieiq.com — the console for both the Data API and the Scraping API, with one credit wallet across both.

02

Create an API key

Issue a key from your dashboard and send it as a Bearer token. Keys are scoped to your organisation.

03

Query

Browse the free catalog, estimate your export, then pull. The same data Magpie IQ uses for its own products — cleaned, normalised, six years deep.

Get an API key Contact us for pricing

Technical

Quick reference

Base URL api.magpieiq.com/data/v1
Authentication Bearer key (mgk_live_…)
Response format JSON · CSV
Pagination cursor-based
Cost preview estimate=true (free)
Historical data Back to 2020 (Shopee)

Need a specific page fetched right now?

The Data API serves the maintained universe, refreshed monthly. For live, this-hour numbers — or pages the universe doesn't track — submit an on-demand job to the Scraping API.

Scraping API →

Get started

Six years of SEA ecommerce data.
One API call away.

Usage-based pricing. Custom data scopes — specific categories, platforms, or countries — available on request.

Get an API key API documentation →