What ecommerce data does the Magpie IQ Data API provide?

The Data API provides SKU-level ecommerce data across Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli. Fields include: SKU name, brand, platform, seller type (Official Store or C2C), GMV, units sold, average price, listed price, discount percentage, rating, review count, category, sub-category, and seller city. Historical data is available from 2020 for Shopee, Tokopedia, and Blibli, from 2021 for Lazada, and from 2023 for TikTok Shop.

Which countries does the Magpie IQ Data API cover?

The Data API covers Indonesia (primary market with deepest coverage), Malaysia, Philippines, Thailand, Vietnam, and Singapore across Shopee and Lazada. TikTok Shop coverage spans Indonesia, Thailand, Vietnam, and Philippines. Tokopedia and Blibli cover Indonesia only.

How far back does Magpie IQ ecommerce historical data go?

Magpie IQ's Shopee Indonesia data is available from 2020, making it the longest-running continuous ecommerce dataset in Southeast Asia. Tokopedia and Blibli data are also available from 2020, Lazada from 2021, and TikTok Shop from 2023. Shopee and Lazada coverage outside Indonesia (MY, PH, TH, VN, SG) begins in 2022.

For agencies & data partners

Build your intelligence layer on Magpie's data.

Governed, programmatic access to two years of labelled ecommerce and market-share data across Shopee, Lazada, TikTok Shop and Tokopedia — over a REST API, an MCP connector, and raw scraping. Build client-facing intelligence on our data, without building the pipeline.

A Magpie IQ product · the data layer for commerce intelligence.

Three ways to reach the data

Live

Data API

Brand, merchant and SKU GMV, market share, pricing and ratings over a clean REST API. Prepaid credits, Swagger try-it docs.

Docs & guide →

Soon

MCP

Connect Magpie as an MCP connector — ask in natural language from Claude, ChatGPT or any MCP-compatible agent, governed to your licensed scope.

Coming soon

Live

On-demand collection

Fetch raw product, price and review data on demand—using the same prepaid wallet as the maintained intelligence data.

Docs & guide →

Not sure which API you need? Compare them in the docs →

Pricing

Prepaid credits—one wallet across API, MCP and on-demand collection.

Buy a credit pack and pay per data row, billed only on success. Bigger deposits drop the price per credit; team plans add seats, history and SKU-level access.

See pricing →

The cleanest SEA
ecommerce data
feed, by API.

REST access to the Magpie universe — SKU-level data across Shopee, Lazada, TikTok Shop, and Tokopedia that we already scraped, cleaned, and deduplicated. Farsight answers your questions; Universe lets you browse. When your team wants the raw data underneath, this is the feed.

{ "data": [ { "brand": "Somethinc", "platform": "shopee", "country": "ID", "category_3": "Facial Serum", "gmv": 18425000000, "units_sold": 184300, "avg_price": 99973, "sku_count": 412, "period": "2026-04" } ], "meta": { "rows": 124, "cursor": "eyJvZmZzZXQiOjEwMH0" } }

78 billion data points. Six years. Five platforms.

The Data API serves the longest-running continuous ecommerce intelligence dataset in Southeast Asia — built on infrastructure that has been collecting, cleaning, and taxonomizing marketplace data since 2020. Every row is deduplicated, brand-matched, and mapped to a stable Magpie taxonomy that doesn't change when platforms rename their categories. The universe refreshes monthly: you query GMV, market share, brands, merchants, and SKUs the moment you need them — no scrape to run, no waiting.

Built on top of six years of pipeline.

The same data that powers Magpie IQ's own products — Farsight, Universe, Owl, and client Looker dashboards — is available to your engineering team via API.

Feed your data warehouse

Pull monthly SKU snapshots directly into BigQuery, Snowflake, or Redshift. Join SEA marketplace data with your internal sell-in, inventory, or campaign data.

BigQuery Snowflake dbt

Power custom dashboards

Build Looker Studio, Tableau, or custom React dashboards on top of reliable, cleaned, normalised marketplace data — without scraping anything yourself.

Looker Studio Tableau Power BI

Train AI and ML models

Six years of longitudinal SKU, pricing, and sales data for demand forecasting, price optimisation, and market share prediction models across SEA markets.

Price models Demand forecast Share prediction

Platforms and countries we cover

Platform	Countries
Shopee	Indonesia, Malaysia, Philippines, Thailand, Vietnam, Singapore
Lazada	Indonesia, Malaysia, Philippines, Thailand, Vietnam, Singapore
TikTok Shop	Indonesia, Thailand, Vietnam, Philippines
Tokopedia	Indonesia
Blibli	Indonesia

How to get access

Sign up, create a key, query. Pricing is usage-based — you pay for the rows you pull, and dry-run estimates are always free. Contact us for volume pricing and custom data scopes.

Create an account at data.magpieiq.com—the unified console for all your Data API access.

Create an API key

Issue a key from your dashboard and send it as a Bearer token. Keys are scoped to your organisation.

Query

Browse the free catalog, estimate your export, then pull. The same data Magpie IQ uses for its own products — cleaned, normalised, six years deep.

Quick reference

Base URL api.magpieiq.com/data/v1

Authentication Bearer key (mgk_live_…)

Response format JSON · CSV

Pagination cursor-based

Cost preview estimate=true (free)

Historical data Back to 2020 (Shopee)

Documentation data.magpieiq.com/docs ↗

Swagger data.magpieiq.com/docs ↗

Build your intelligence layer on Magpie's data.

Data API

MCP

On-demand collection

Prepaid credits—one wallet across API, MCP and on-demand collection.

The cleanest SEA
ecommerce data
feed, by API.

78 billion data points. Six years. Five platforms.

Built on top of six years of pipeline.

Platforms and countries we cover

How to get access

Quick reference

Six years of SEA ecommerce data.
One API call away.

Build your intelligence layer on Magpie's data.

Data API

MCP

On-demand collection

Prepaid credits—one wallet across API, MCP and on-demand collection.

The cleanest SEAecommerce datafeed, by API.

78 billion data points. Six years. Five platforms.

Built on top of six years of pipeline.

Platforms and countries we cover

How to get access

Quick reference

Six years of SEA ecommerce data.One API call away.

The cleanest SEA
ecommerce data
feed, by API.

Six years of SEA ecommerce data.
One API call away.