Farsight · AI-Native Market Intelligence Platform
Same six years of cleaned, taxonomised market data. Same five platforms. Farsight is the platform your brand team works in — ask the AI copilot in plain language and get a structured answer with evidence, caveats and a recommended action, or browse the market yourself in Universe.
Farsight is in prototype. Onboarding on your data, your timeline.
The upgrade
Your Looker dashboards run on the Magpie data pipeline. Farsight runs on the same pipeline — it replaces the chart with a conversation.
What you can ask
Farsight answers questions across market share, pricing, competitor moves, channel dynamics, and distribution gaps — in the same conversation.
Every question is answered with supporting data, a data note, and a recommended action. Not a slide. Not a chart. An answer.
Four surfaces
Natural-language chat. Answers stream with evidence, a data note with caveats, and a recommended action. Any question, any category, in seconds.
The self-serve market-data browser. Explore SKU, brand, merchant, price and seller analytics yourself — category races, price ladders, seasonality — across all five platforms. No SQL, no waiting for an analyst.
Save any answer as a persistent dashboard widget. Build a live view of your most important metrics — without waiting for an analyst to rebuild a Looker tile.
Seven LLM-powered templates — sell-through, inventory health, distribution, replenishment, performance, forecasting, commercial — generated as PDFs. Ready for Monday's leadership brief.
Abstracted signal
Farsight sits on top of the same BigQuery dataset that powers your Looker dashboards. The answers update the moment new data lands.
ASEAN platform share · 2025
Baby Care share movement · Apr
Price index vs. category avg
Illustrative · Farsight queries your live data
Data governance
Isolated BigQuery dataset
Your data lives in a separate BigQuery dataset. Farsight queries your data only. No other client's data influences your answers.
No training on your prompts
Your questions are stored for your session history only. They are never used to train any model or shared with any other organisation.
Withdraw anytime
Request deletion of your dataset and conversation history at any time with 30 days notice. You own the data. We process it.
Get started
Farsight onboards on your existing data, your timeline. No new data contracts. No migration. We start from the same dataset that powers your current dashboards.
FAQ
No. Farsight runs on the same data pipeline that already powers your Looker dashboards. If you're an existing Magpie client, no new data contract is required.
Shopee, Lazada, TikTok Shop, Tokopedia, and Blibli. Indonesia is the deepest market. Regional SEA coverage is expanding.
No. Farsight is the platform Magpie's market intelligence now lives in — its AI copilot and Universe (the self-serve market-data browser) both run on the same data engine that produced Looker Studio dashboards for the past four years. Pricing, market share, assortment and promotions are all there to query or browse.
For existing Magpie clients: 1–2 weeks. We configure Farsight against your existing dataset. For new clients: we establish the data pipeline first, then layer Farsight on top.