Magpie Universe · Market data browser, inside Farsight
Explore Indonesia ecommerce the way category managers actually work — SKU races, price ladders, seller control, seasonality and breakout categories across Shopee, Tokopedia, TikTok Shop and Lazada. No SQL. No waiting for an analyst.
Live monthly data · Six years of SKU-level history · Five marketplaces.
One dataset · four marketplaces
What's inside
Universe turns six years of cleaned, taxonomised marketplace data into modules you can click through — size a market, benchmark a brand, defend your pricing, and spot what's breaking out next.
Scan the whole marketplace for high-growth, low-competition categories and breakout products before your competitors do.
A bump chart of the best-selling SKUs over the trailing 12 months — see exactly which products are gaining or losing rank.
Price ladders by quintile, premiumization mix and market concentration (HHI) — know exactly where to position.
Catch resellers undercutting your official store by more than 10% and protect distribution — a ready-made KAM view.
Benchmark up to five brands side by side — GMV, share, realized price, active SKUs, new-SKU velocity and seller counts.
See where your brand is sold — official vs reseller GMV split, city footprint, and the top-80 merchants carrying you.
Hijri-aware demand curves aligned to Lebaran, plus the Gregorian 10.10 / 11.11 / 12.12 peaks and a three-month outlook.
Within-SKU price-demand sensitivity over 24 months, and how much of your GMV leans on discounts versus organic demand.
Ask any question in plain language and get an answer grounded in the live dataset — no SQL, no analyst queue.
From question to action
Universe is built around how commercial teams actually move — discover, size, diagnose, benchmark, execute.
Pricing
Tell us the category and marketplace you need to understand, and we will set access up around that. Move to a paid plan when Universe becomes part of your weekly rhythm.
A short introductory window, set up with your category
Priced per category, per month · contact for pricing
Priced per category, per month · contact for pricing
Custom · let's talk
Starter and Pro are priced per L3 category, per country, per month — contact us for a quote.
Get started
Explore Indonesia ecommerce yourself — categories, prices, sellers, seasonality. No setup, no waiting on an analyst.
FAQ
A self-serve dashboard for Indonesia ecommerce intelligence. Explore SKU, brand, merchant, category, price and seller data across four marketplaces — without writing SQL or waiting on an analyst.
Shopee, Tokopedia, TikTok Shop and Lazada, with Indonesia as the deepest market. Data refreshes monthly and draws on six years of SKU-level history.
Tell us the category and marketplace you need to understand. We set access up around that question, so your first session shows your own market rather than a generic demo.
Universe is Magpie's market-data browser, built inside the Farsight platform — the part where you explore the market yourself: categories, prices, sellers, seasonality. Farsight is the platform around it, including the AI copilot that answers questions in plain language. Access signs you in to Farsight, with Universe included.