What does Magpie IQ Shopee analytics measure?

Magpie IQ measures Shopee market share, competitor pricing, discounting, assortment gaps, stock signals, seller mix, and category performance at SKU level.

Which Shopee markets does Magpie IQ cover?

Magpie IQ covers Shopee across Southeast Asia, with the deepest historical coverage in Indonesia and strong support for Malaysia, Philippines, Thailand, Vietnam, and Singapore.

Platform intelligence

Shopee analytics for brands that need market truth, not marketplace noise.

Measure market share, pricing, assortment, promotions, and seller movement on Shopee across Southeast Asia from the region's deepest SKU-level ecommerce dataset.

Book a Shopee demo See market share tracking

What teams use it for

From category share to seller-level pressure signals.

Track market share changes by brand, sub-category, and seller type.
See competitor price cuts before they hit your margin plan.
Spot assortment gaps, out-of-stocks, and promo-led share swings.
Give commercial teams one source of truth for Shopee decisions.

2020Shopee historical baseline in Indonesia

SKU-levelPricing, assortment, seller, and review signals

SEACross-market coverage for regional teams

What you can measure

Shopee analytics built for teams that need the clearest read on the market.

Market share

Which brands are gaining or losing?

Track share by category, sub-category, pack size, and seller type so teams can separate true demand shifts from temporary promo noise.

Pricing

Who is cutting price first?

See listed price, average selling price, discount intensity, and price architecture changes across competitors and channels.

Assortment

Where are you underrepresented?

Find missing SKUs, weak shelf presence, and assortment gaps by platform category and merchant landscape.

Weekly Shopee questions

The questions your team should be able to answer every week.

Why did our Shopee share drop this month?
Which competitor is gaining through discounting versus assortment?
Which seller clusters are driving volume away from official stores?
Where are promo mechanics changing the category price floor?

Related tools

Use Farsight for answers, or the API for full control.

Magpie IQ is strongest when teams need both speed and depth: fast interpretation through Farsight, and direct access when they want to model the market on their own terms.

Explore Farsight Explore Nest API

Market share tracking

See how Magpie IQ measures category share across platforms and markets.

Pricing intelligence

Track competitor price moves, discounts, and margin pressure signals.

Methodology

Understand where the data comes from, how it is normalized, and why the readings stay consistent.

FAQ

Common questions about Shopee analytics.

Can Magpie IQ separate official store performance from marketplace seller performance?

Yes. Magpie IQ is built to help commercial teams compare official stores, reseller clusters, and category competition instead of blending them into one unreadable number.

Is this just seller analytics?

No. The point is broader market intelligence: share movement, category pricing, assortment presence, and competitor pressure across the platform.