Data / Indonesia / Shopee / Electronics Market Share

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Electronics Market Share on Shopee Indonesia — 2026

Data through May 2026Market: IndonesiaPlatform: ShopeeCategory: Electronics

Electronics on Shopee Indonesia is led by home-appliance and TV brands. SHARP and Philips sit almost level at the top (~7% each), ahead of TCL and local player Polytron — a mix of global and Indonesian names, with no single dominant brand.

Market leader
SHARP
7.0% of category GMV
Top-10 combined
~42%
category concentration
Category GMV · 3mo
$151M
Shopee ID

Top electronics brands on Shopee Indonesia by market share — 2026

Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.

#BrandMarket shareGMV · 3mo
1SHARP6.97%$10.54M
2Philips6.92%$10.46M
3TCL5.74%$8.68M
4Polytron3.92%$5.92M
5Coocaa3.61%$5.46M
6LG3.49%$5.27M
7Xiaomi3.35%$5.06M
8Samsung3.00%$4.54M

Ranks 9+ and all figures are in Farsight. Break the category into sub-segments by brand, platform and month, with SKU-level detail.

See the full Shopee electronics leaderboard

Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.

  • Exact figures per row
  • Full ranking
  • 36-month history
  • SKU-level detail
  • CSV export
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Indonesia E-commerce Trends2026 · all categoriesShopee Beauty Market Share2026 · by brandPet Market Share2026 · Shopee IDIndonesia E-commerce Market Size2024–2026 · monthly GMV
Methodology. Market share is each brand's GMV as a percentage of total Shopee Indonesia electronics category GMV (unbranded listings included in the denominator), three months to May 2026. Figures are estimates and may be revised. Data through May 2026 · generated 30 June 2026.

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