Data / Indonesia / E-commerce Market Size
Indonesia E-commerce Market Size & Growth — 2024–2026
Tracked across all five marketplaces, Indonesia's e-commerce GMV has grown from roughly $235M a month in early 2024 to $414M in May 2026, peaking at $620M in the December sales season. Shopee remains the anchor of the market, but the TikTok Shop–Tokopedia ecosystem now accounts for a large and growing share.
Indonesia e-commerce GMV — monthly, all platforms
Total estimated GMV across six marketplaces, USD. The October and December peaks are the 10.10 and year-end sales seasons.
Platform share of Indonesia e-commerce — 2026
Share of total tracked GMV, three months to May 2026. Platform order shown; exact GMV in Farsight.
| # | Platform | Share | GMV · 3mo |
|---|---|---|---|
| 1 | Shopee | 61.5% | $761M |
| 2 | Tokopedia | Shop | 28.1% | $348M |
| 3 | TikTok Shop | 6.3% | $78M |
| 4 | Lazada | 2.0% | $25M |
| 5 | Tokopedia | 1.6% | $20M |
| 6 | Blibli | 0.5% | $7M |
Exact GMV and category-level breakdowns are in Farsight. See market size by category, platform and month back to 2020 — with the underlying SKU detail.
See the full market breakdown
Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.
- Exact figures per row
- Full ranking
- 36-month history
- SKU-level detail
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