Data / Indonesia / Shopee / Beauty Market Share
Shopee Market Share in Indonesia — Beauty Brands 2026
Beauty & personal care is the largest and most contested category on Shopee Indonesia. No single brand controls it: market leader Wardah holds just 3.6% of category GMV, with homegrown labels like Glad2Glow and Skintific close behind. The fragmentation is the story — and it is why share shifts month to month.
Top beauty brands on Shopee Indonesia by market share — 2026
Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.
| # | Brand | Market share | GMV · 3mo |
|---|---|---|---|
| 1 | Wardah | 3.59% | $13.28M |
| 2 | Glad2Glow | 2.91% | $10.77M |
| 3 | Skintific | 2.78% | $10.30M |
| 4 | OMG | 2.74% | $10.13M |
| 5 | Maybelline | 2.42% | $8.94M |
| 6 | Hanasui | 1.63% | $6.04M |
| 7 | Make Over | 1.50% | $5.55M |
| 8 | Skin1004 | 1.24% | $4.58M |
Ranks 9+ and all figures are in Farsight. Magpie IQ tracks 30,000+ beauty brands across six platforms — exact share, GMV, sub-category splits and SKU-level winners.
See the full Shopee beauty leaderboard
Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.
- Exact figures per row
- Full ranking
- 36-month history
- SKU-level detail
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