Data / Indonesia / Shopee / Pet Market Share
Pet Market Share on Shopee Indonesia — 2026
Unlike beauty, Indonesia's pet category is highly concentrated. Royal Canin dominates Shopee with about 18.4% of category GMV — more than double the next brand — and the top three control roughly 33% between them. Cat-food brands fill most of the leaderboard.
Top pet brands on Shopee Indonesia by market share — 2026
Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.
| # | Brand | Market share | GMV · 3mo |
|---|---|---|---|
| 1 | Royal Canin | 18.38% | $4.89M |
| 2 | Cat Choize | 7.65% | $2.03M |
| 3 | Me-O | 6.94% | $1.84M |
| 4 | Kitchen Flavor | 6.07% | $1.61M |
| 5 | Whiskas | 4.74% | $1.26M |
| 6 | Life Cat | 4.49% | $1.19M |
| 7 | Mr. Vet | 3.44% | $0.92M |
| 8 | Pro Plan | 3.19% | $0.85M |
Ranks 9+ and all figures are in Farsight. Magpie IQ tracks the full pet category across six platforms — exact share, GMV, sub-category splits (cat vs dog food) and SKU-level winners.
See the full Shopee pet leaderboard
Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.
- Exact figures per row
- Full ranking
- 36-month history
- SKU-level detail
- CSV export
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