Data / Indonesia / Shopee / Groceries Market Share

Magpie IQ data · updated monthly

Groceries Market Share on Shopee Indonesia — 2026

Data through May 2026Market: IndonesiaPlatform: ShopeeCategory: Groceries

Cooking essentials define Shopee Indonesia's groceries category. Bango (soy sauce) and Sunco (cooking oil) lead at ~8% each, with Kewpie, Fortune and Cap Sawi close behind — pantry staples, not impulse buys.

Market leader
Bango
8.1% of category GMV
Top-10 combined
~42%
category concentration
Category GMV · 3mo
$18.05M
Shopee ID

Top groceries brands on Shopee Indonesia by market share — 2026

Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.

#BrandMarket shareGMV · 3mo
1Bango8.09%$1.46M
2Sunco7.58%$1.37M
3Kewpie5.32%$0.96M
4Cap Sawi3.82%$0.69M
5Mc Lewis3.26%$0.59M
6Prima Agung3.11%$0.56M
7Fortune2.94%$0.53M
8Eatsambel2.57%$0.46M

Ranks 9+ and all figures are in Farsight. Break the category into sub-segments by brand, platform and month, with SKU-level detail.

See the full Shopee groceries leaderboard

Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.

  • Exact figures per row
  • Full ranking
  • 36-month history
  • SKU-level detail
  • CSV export
Start 3-day free trial Book a demo

No credit card required · 78bn data points across 6 platforms, since 2020

Related data

Indonesia E-commerce Trends2026 · all categoriesShopee Beauty Market Share2026 · by brandPet Market Share2026 · Shopee IDIndonesia E-commerce Market Size2024–2026 · monthly GMV
Methodology. Market share is each brand's GMV as a percentage of total Shopee Indonesia groceries category GMV (unbranded listings included in the denominator), three months to May 2026. Figures are estimates and may be revised. Data through May 2026 · generated 30 June 2026.

© 2026 Magpie IQ · The dataset · Request a market