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Health & Wellness Market Share on Shopee Indonesia — 2026

Data through May 2026Market: IndonesiaPlatform: ShopeeCategory: Health & Wellness

Supplements dominate Shopee Indonesia's health category, and Blackmores leads clearly at 10.8% — well ahead of the field — followed by imported vitamin brands like Swisse, NOW and Bronson alongside local players.

Market leader
Blackmores
10.8% of category GMV
Top-10 combined
~36%
category concentration
Category GMV · 3mo
$39.81M
Shopee ID

Top health & wellness brands on Shopee Indonesia by market share — 2026

Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.

#BrandMarket shareGMV · 3mo
1Blackmores10.75%$4.28M
2Natur-E3.65%$1.45M
3Zymuno3.54%$1.41M
4Swisse3.42%$1.36M
5Prove D33.37%$1.34M
6Nutrimax2.83%$1.13M
7Cool-Vita2.53%$1.01M
8NOW2.31%$0.92M

Ranks 9+ and all figures are in Farsight. Break the category into sub-segments by brand, platform and month, with SKU-level detail.

See the full Shopee health & wellness leaderboard

Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.

  • Exact figures per row
  • Full ranking
  • 36-month history
  • SKU-level detail
  • CSV export
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Indonesia E-commerce Trends2026 · all categoriesShopee Beauty Market Share2026 · by brandPet Market Share2026 · Shopee IDIndonesia E-commerce Market Size2024–2026 · monthly GMV
Methodology. Market share is each brand's GMV as a percentage of total Shopee Indonesia health & wellness category GMV (unbranded listings included in the denominator), three months to May 2026. Figures are estimates and may be revised. Data through May 2026 · generated 30 June 2026.

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