Data / Indonesia / Lazada / Market Share
Lazada Market Share in Indonesia — 2020–2026
Lazada tells two stories at once. Its beauty mix skews premium and imported — La Roche-Posay leads at 7.5%, ahead of Kerastase and SK-II, a sharp contrast to Shopee's mass-market local brands. But overall Lazada Indonesia GMV has fallen 78% from its 2024 peak, ceding ground to Shopee and TikTok Shop.
Lazada Indonesia GMV — monthly, last 36 months
Total estimated Lazada Indonesia GMV, USD. The trend shows a structural decline from the 2024 peak.
Top beauty brands on Lazada Indonesia by market share — 2026
Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.
| # | Brand | Market share | GMV · 3mo |
|---|---|---|---|
| 1 | La Roche-Posay | 7.53% | $152K |
| 2 | Kerastase | 4.33% | $88K |
| 3 | Glad2Glow | 3.62% | $73K |
| 4 | Skintific | 3.54% | $72K |
| 5 | CeraVe | 3.30% | $67K |
| 6 | Yves Saint Laurent | 2.36% | $48K |
| 7 | SK-II | 2.22% | $45K |
| 8 | Cetaphil | 1.90% | $38K |
Ranks 9+ and the full 2020–2026 history are in Farsight. See how Lazada's premium positioning has shifted across six years of data.
See the full Lazada beauty leaderboard
Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.
- Exact figures per row
- Full ranking
- 36-month history
- SKU-level detail
- CSV export
No credit card required · 78bn data points across 6 platforms, since 2020
Related data
© 2026 Magpie IQ · The dataset · Request a market