Data / Southeast Asia / TikTok Shop / GMV

Magpie IQ data · updated monthly

TikTok Shop GMV in Southeast Asia — 2024–2026

Data through May 2026Region: SEAPlatform: TikTok ShopMonthly GMV

TikTok Shop has gone from a rounding error to a major channel: tracked SEA GMV climbed from about $7.13M in December 2024 to a peak of $49.34M in March 2026. Indonesia is the engine of that growth, where homegrown beauty brands dominate the leaderboard.

SEA GMV · May 2026
$34.92M
across 4 markets
Peak · Mar 2026
$49.34M
record month
Markets
ID · TH · VN · PH
Indonesia leads

TikTok Shop Southeast Asia GMV — monthly

Total estimated GMV across four SEA markets, USD. Apr–May 2025 excluded for a data-quality flag.

$0$20M$40M$60M$80MDec '24FebJunAugOctDecFebAprpeak $49M

Top beauty brands on TikTok Shop Indonesia — Q2 2026

Ranked by GMV, three months to May 2026. Brand order shown; exact GMV and units in Farsight.

#BrandGMV · 3moUnits sold
1Glad2Glow$1.56M538,725
2Barber Daily$1.49M561,568
3Hanasui$1.12M495,682
4Skintific$1.06M149,109
5Facetology$0.93M382,511
6Wardah$0.91M338,712
7Deoxide$0.81M315,441
8Scora$0.72M359,901

Per-market GMV and the full brand ranking are in Farsight. Break TikTok Shop down by country, category and month — with SKU-level detail.

See the full TikTok Shop leaderboard

Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.

  • Exact figures per row
  • Full ranking
  • 36-month history
  • SKU-level detail
  • CSV export
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Full figures, CSV export and API access · 78B data points across five marketplaces, since 2020

Related data

Indonesia E-commerce Market Size2024–2026 · monthly GMVTrending Brands on Shopee Indonesia2026 · fastest growingShopee Beauty Market Share2026 · by brandIndonesia E-commerce Trends2026 · categories & platforms
Methodology. Monthly GMV across TikTok Shop Indonesia, Thailand, Vietnam and the Philippines, estimated from observed prices and sold quantities. Two months (Apr–May 2025) are excluded for a data-quality flag where recorded values were inconsistent with local-currency figures. Figures are estimates and may be revised. Data through May 2026 · generated 30 June 2026.

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