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Tokopedia Market Share in Indonesia — Beauty Brands 2026

Data through May 2026Market: IndonesiaPlatform: TokopediaCategory: Beauty

Tokopedia's beauty category is more concentrated than Shopee's: Glad2Glow leads with roughly 8.1% of category GMV, more than double the share of the Shopee leader, with the top three brands taking about 16% between them.

Market leader
Glad2Glow
8.1% of category GMV
Top-3 combined
~16%
more concentrated than Shopee
Category
Beauty
Tokopedia ID

Top beauty brands on Tokopedia Indonesia by market share — 2026

Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.

#BrandMarket shareGMV · 3mo
1Glad2Glow8.08%$769K
2Wardah4.25%$405K
3Skintific3.82%$364K
4Nivea2.11%$201K
5Maybelline1.93%$184K
6OMG1.75%$167K
7Hanasui1.67%$159K
8Scarlett1.49%$142K

Ranks 9+ and all figures are in Farsight. Compare brand share across Shopee, Tokopedia, Lazada and TikTok Shop in one view.

See the full Tokopedia beauty leaderboard

Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.

  • Exact figures per row
  • Full ranking
  • 36-month history
  • SKU-level detail
  • CSV export
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Related data

Shopee Beauty Market Share2026 · by brandLazada Beauty Market Share2026 · premium skewIndonesia E-commerce Trends2026 · categories & platformsIndonesia E-commerce Market Size2024–2026 · monthly GMV
Methodology. Market share is each brand's GMV as a percentage of total Tokopedia Indonesia beauty & personal care GMV (unbranded listings included in the denominator), three months to May 2026. Figures are estimates and may be revised. Data through May 2026 · generated 30 June 2026.

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