Data / Indonesia / Shopee / Mom & Baby Market Share
Mom & Baby Market Share on Shopee Indonesia — 2026
Indonesia's mom & baby category on Shopee is fragmented and brand-rich. Promina leads with about 5.4% of category GMV, with the top ten taking roughly 35% between them. Baby-formula brands — SGM, Bebelac, Enfagrow, S-26 — cluster near the top, a sign of how much of this category is milk.
Top mom & baby brands on Shopee Indonesia by market share — 2026
Ranked by share of category GMV, three months to May 2026. Brand order shown; exact share and GMV in Farsight.
| # | Brand | Market share | GMV · 3mo |
|---|---|---|---|
| 1 | Promina | 5.41% | $3.74M |
| 2 | My Baby | 4.51% | $3.12M |
| 3 | Moell | 4.39% | $3.04M |
| 4 | SGM | 4.20% | $2.91M |
| 5 | Bebelac | 3.75% | $2.60M |
| 6 | Dancow | 2.61% | $1.81M |
| 7 | Cussons | 2.59% | $1.79M |
| 8 | Enfagrow | 2.43% | $1.68M |
Ranks 9+ and all figures are in Farsight. Break the category into baby formula, diapers, baby care and more — by brand, platform and month, with SKU-level detail.
See the full Shopee mom & baby leaderboard
Exact figures for every row, the full ranking, 36-month history and SKU-level detail are in Farsight.
- Exact figures per row
- Full ranking
- 36-month history
- SKU-level detail
- CSV export
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