Indonesian ecommerce pet food is a ~$10M per month market as of June 2026 (+14% year on year), and it is the most Shopee-concentrated FMCG category tracked, and clearly cat-dominated; Royal Canin's premium lead is unusually large and durable, while local challengers Cat Choize and Kitchen Flavor keep gaining. — according to Magpie IQ's SKU-level tracking across Shopee, TikTok Shop, Tokopedia and Lazada. This page ranks the top pet food brands by actual GMV.
Who are the top pet food brands in Indonesia by market share?
Ranked by GMV over April–June 2026, as a share of total Indonesian ecommerce pet food GMV, per Magpie IQ data:
| # | Brand | Market share | Origin / tier |
|---|---|---|---|
| 1 | Royal Canin | ●●● | Global (Mars) · premium |
| 2 | Cat Choize | ●●● | Local |
| 3 | Me-O | ●●● | Import (TH) |
| 4 | Kitchen Flavor | ●●● | Local |
| 5 | Whiskas | ●●● | Global (Mars) |
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The top five brands hold about ~43% of the market and the top ten about ~60% — Royal Canin leads with 19.0%.
Which platform sells the most pet food in Indonesia?
- Shopee — 79.3%
- Tokopedia | Shop — 9.0%
- TikTok Shop — 5.3%
- Tokopedia — 5.2%
What sells within the category?
- Cat Food — 82.2%
- Dog Food — 17.8%
Who is gaining and losing share?
Gainers: Cat Choize, Kitchen Flavor, Me-O. Decliners: —.
About the data
Figures are drawn from Magpie IQ's ecommerce intelligence platform, which tracks SKU-level sales across Shopee, Tokopedia, TikTok Shop, Lazada, Blibli and Bukalapak in Indonesia. GMV = post-discount price × units sold. Market share is a brand's GMV as a percentage of total tracked category GMV over April–June 2026. Rankings reflect real transactions, not surveys.