Compas alternative
Magpie IQ gives you deeper ecommerce intelligence than Compas — with full coverage of Shopee, Tokopedia, TikTok Shop and Lazada across Southeast Asia.
Comparison
Both platforms track ecommerce performance. The difference is in depth, coverage, and how directly the data turns into a commercial decision. Here is how Magpie IQ compares across the capabilities that matter to brand and category teams.
| Capability | Magpie IQ | Compas |
|---|---|---|
| Marketplace coverage | Shopee, Tokopedia, TikTok Shop, Lazada, Blibli | Selected platforms |
| Official Store vs C2C reseller split | Yes, per SKU | Limited |
| Effective ASP (post-discount) | Yes — GMV ÷ units sold | Listed price focused |
| Historical depth | Six years since 2020 | Shorter window |
| SEA regional context | Indonesia-deep, SEA-wide | Indonesia-focused |
| Data access via API | Nest API available | Dashboard-led |
Advantages
Advantage 1
Magpie IQ tracks all five major Southeast Asian marketplaces — Shopee, Tokopedia, TikTok Shop, Lazada and Blibli — so you never make a category call on a partial view. When share moves to a platform you are not watching, you miss the most important signal of all.
Advantage 2
We track Official Store and C2C reseller pricing separately for every monitored SKU. That means you can see exactly when resellers are undercutting your brand-controlled channel and eroding the category floor — a blind spot for tools that compare only Official Store prices.
Advantage 3
Magpie IQ calculates ASP from GMV divided by units sold — the real post-discount price buyers pay. Listed price alone is promotional theater. ASP shows true competitive position and the depth of discounting reshaping your category.
Advantage 4
With more than 78 billion data points accumulated since 2020, Magpie IQ shows how campaigns, competitors and pricing have behaved across multiple 11.11, 12.12 and Harbolnas cycles — context that newer datasets simply cannot match.
Advantage 5
Magpie IQ is built so price and share movement translates into a clear commercial next step — escalate, match, hold or counter. Our Owl alerts and Farsight workflows surface competitive moves in time to act, not in the post-mortem.
Advantage 6
Access intelligence through dashboards, custom reports or the Nest API. Pipe SEA marketplace data directly into your own BI stack instead of being locked into a single interface.
Testimonials
FMCG brand · Indonesia
"Our previous tool only compared Official Store prices, so we had no idea how badly C2C sellers were undercutting us during 12.12. Magpie IQ showed us the gap by SKU and platform — and gave us the evidence to fix distributor discipline."
Category lead · Personal care
"When share started shifting to TikTok Shop, we needed a platform that tracked it properly. Magpie IQ covered every marketplace that mattered, so our category review was finally built on a complete picture."
Commercial director · Beverages
"Seeing effective ASP instead of listed price was the moment it clicked. We were positioned above the 75th percentile and losing share without realising it. Magpie IQ made the pricing decision obvious."
Get started
See how Magpie IQ compares to Compas on your own categories. We will walk you through full marketplace coverage, seller-level pricing, and the signals your team needs to act before a competitor sets the terms of the next campaign.