Kalodata + Magpie IQ
Kalodata is a sharp way to read TikTok Shop — creators, videos, live streams, winning products. Keep it. Magpie IQ gives you that same depth across the rest of your market: Shopee, Tokopedia, Lazada and Blibli — with cross-platform brand and category share for Indonesia. Kalodata for TikTok. Magpie for everywhere else your buyers shop.
Better together
If you sell on TikTok Shop, Kalodata is genuinely useful — it surfaces winning products, top creators, live-stream performance and what's trending inside TikTok's ecosystem. Keep using it for exactly that.
But most Indonesian brands don't live on TikTok Shop alone. The same shopper moves between Shopee, Tokopedia, Lazada and TikTok in a single week — and category share, pricing and competitor moves play out across all of them at once. A tool built for one channel can only show you one channel.
That's the gap Magpie IQ fills. Not a replacement for Kalodata — a complement that covers the platforms it doesn't, so you can finally see your whole Indonesian market in one place.
Kalodata + Magpie IQ
They're built for different jobs. Kalodata goes deep on TikTok Shop content and creators. Magpie IQ goes wide across every marketplace, at brand and category level. Used together, you cover the full picture.
| Capability | Kalodata | Magpie IQ |
|---|---|---|
| TikTok Shop creator & influencer discovery | ✓ | — |
| TikTok Shop video & live-stream analytics | ✓ | — |
| TikTok Shop product & GMV trends | ✓ | ✓ |
| Shopee brand & category GMV | — | ✓ |
| Tokopedia SKU-level sales data | — | ✓ |
| Lazada & Blibli coverage | — | ✓ |
| Cross-platform brand market share | — | ✓ |
| Competitor pricing & effective ASP | — | ✓ |
| Six years of history (since 2020) | — | ✓ |
✓ = a core strength — = not the tool's focus
See the rest of your market
Here's real Magpie IQ data — the kind a TikTok-only tool can't give you. Free to explore, updated monthly.
Live brand rankings by GMV in Shopee Indonesia's largest category. The platform Kalodata can't see.
Brand share plus the six-year GMV trend, 2020–2026 — including Lazada's premium, imported skew.
Brand rankings on Tokopedia, more concentrated than Shopee — a distinct buyer base to track separately.
Monthly GMV across all five marketplaces, 2024–2026 — the whole-market context TikTok Shop alone can't give.
How teams use both
The brands and agencies that run both treat them as two halves of the same job. Kalodata answers the TikTok Shop question: which creators and videos are driving sales, what's trending in the feed, how a live stream performed. It's the operating tool for a TikTok-native team.
Magpie IQ answers the market question: what share does our brand hold across every platform, where is a competitor gaining ground, what is the effective selling price after discounts on Shopee versus Lazada, which category is growing fastest this quarter. It's the strategy layer that sits above any single channel — and it includes TikTok Shop as one of five platforms, so nothing falls out of view.
You don't have to choose. Run Kalodata where it's strongest, and let Magpie IQ cover the 80% of your market that lives on the other marketplaces — through Universe for self-serve exploration, Farsight for natural-language answers, or the Nest API for direct data access.
Add the rest of your market
Magpie IQ tracks Shopee, Lazada, Tokopedia, TikTok Shop and Blibli at SKU, brand and category level — the cross-platform view Kalodata doesn't cover. Explore it free, or book a walkthrough on your own category.
Related pages
Self-serve Indonesia ecommerce intelligence — explore SKU, brand, merchant, category and price across every platform.
Cross-platform brand and category share, calculated from actual GMV across all major Indonesian marketplaces.
TikTok Shop tracked in the context of the full marketplace picture — not in isolation.
Indonesia's largest platform by GMV — tracked at SKU level across Official Store and C2C sellers.
Six years of continuous, cross-platform tracking — and the free data pages built on top of it.
Another TikTok-Shop tool, the same question: how to see the rest of your Indonesian market.